Halsell Builders SMS Privacy Policy
Last Updated: December 31st, 2025
HB Homes is committed to protecting your privacy and ensuring transparency in how we collect and use your information through our SMS (Short Message Service) communications. This Privacy Policy describes how we handle personal information collected when you sign up for or receive SMS communications from us.
Information We Collect
When you sign up for or use our SMS services, we may collect:
- Your mobile phone number.
- Your name and contact information, if provided.
- Details of your interaction with our messages (e.g., response or engagement data).
How We Use Your Information
We use this information to:
- Send you requested SMS messages, including appointment confirmations, updates on your projects, promotions, and other relevant communications.
- Manage your SMS preferences and provide customer service support.
- Improve our communication services and comply with legal obligations.
How We Share Your Information
Halsell Builders does not sell your personal information. We may share your information with:
- Service providers who assist with delivering SMS messages.
- Regulatory or law enforcement agencies if required by law.
Your Rights and Choices
California residents have specific rights under the CCPA, including the right to:
- Know what personal information we collect and how we use it.
- Request deletion of your personal information.
- Opt-out of the sale of personal information (note: we do not sell your information).
To exercise your rights or manage your SMS preferences, reply STOP to opt out or contact us at: 805-928-8948
Data Security
We take reasonable steps to protect your information from unauthorized access, disclosure, or misuse.
Use of Analytics Tools
We use third-party analytics and tracking tools to understand how visitors interact with our website, measure performance, and improve our services.
These tools may collect information such as:
- IP address (anonymized where supported)
- Device type, operating system, and browser
- Pages visited, time spent on pages, and referral sources
- General geographic location (city/region level)
Analytics providers we may use include:
- Google Analytics (GA4)
- Google Tag Manager
- HotJar
- Other analytics or performance monitoring tools used for website optimization
The data collected is aggregated and used for analytical purposes only. It is not used to personally identify individual users.
Opt-Out Options
You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on or by adjusting your browser settings to block cookies.
Where required by law, we will treat certain browser or device-based signals (such as Global Privacy Control) as a request to opt out of the sale or sharing of personal information or targeted advertising.
Cookies & Similar Technologies
Cookies We Use
We use cookies and similar technologies (such as pixels and local storage) to operate our website and analyze usage. Cookies may fall into the following categories:
- Essential Cookies: Required for the website to function properly and cannot be disabled.
- Analytics Cookies: Used to understand how visitors interact with the site so we can improve usability and performance.
- Marketing & Advertising Cookies: Used only where applicable to measure the effectiveness of our own marketing efforts. We do not use cookies for third-party behavioral advertising unless explicitly disclosed and consented to where required by law.
Users in certain regions (e.g., EEA/UK) will be asked for consent to non-essential cookies via a banner and can adjust preferences there. You can control or disable cookies through your browser settings. Disabling certain cookies may affect site functionality.
Updates to This Policy
We may update this SMS Privacy Policy periodically. We will notify you of significant changes by posting an updated version on our website or via SMS.
Contact Us
For questions or concerns about this policy or your rights, contact us at: 805-928-8948